WSJ: Companies Blacklist Hard News Stories, Pulling Ads

According to an extensive report by the Wall Street Journal, several companies are attempting to avoid advertising on controversial news stories by compiling ‘blacklists’ of flagged words. For example, Fidelity Investments compiled a ‘blacklist’ of 15 words that included words such as ‘gun’, ‘rape’, and, ‘Trump.’ According to the WSJ, if a story’s headline includes … Continue reading WSJ: Companies Blacklist Hard News Stories, Pulling Ads