State Farm Insurance Company is canceling a planned program to distribute LGBTQ-themed books after an internal email was leaked. Outrage ensued as to why an insurance company would even contemplate getting involved with the sexuality of young children.

The email, written by Jose Soto, State Farm’s Corporate Responsibility Analyst, was leaked by a whistleblower and obtained by Consumers’ Research. The email stated that State Farm was recruiting six agents in Florida “that would be interested in participating in this unique project, by receiving these books in March, then donating them to their community by the end of April.”

“These books” referred to LGBTQ-themed books to be distributed to teachers, community centers and libraries. “The project’s goal is to increase representation of LGBTQ+ books and support out communities in having challenging, important and empowering conversations with children Age 5+,” wrote Soto, to all Florida agents.

“Along with donating the books, we would encourage the agent to highlight our commitment to diversity on their social media pages,” Soto adds. State Farm is working with The GenderCool Project in which “Nationwide, approximately 550 State Farm agents and employees will have the opportunity to donate this 3 book bundle to their local teacher, community center or library of their choice,” the email added, also saying that the effort will extend beyond Florida.

The three-book bundle is part of the GenderCool Collection. In the book Non-Binary, a character named Gia is introduced to young readers as a transgender girl who uses she/her pronouns. “When you’re born, a doctor looks at you and says, ‘It’s a boy!’ or ‘It’s a girl!’ based on your body. But gender isn’t that simple. You see, when I was born, the doctor said, ‘It’s a boy!’ But…this wasn’t true,” Gia narrates.

“Gender is how you feel in your heart and mind, but it may not match what the doctor says when you are born,” it reads.

National Review reports:

The GenderCool Project is “a youth-led movement bringing positive change to the world,” according to the website. The organization highlights youth spokespeople who either identify as transgender or don’t conform to gender norms, called the “Champions,” who “are helping replace misinformed opinions with positive experiences meeting transgender and non-binary youth who are thriving.”

Beyond State Farm, GenderCool lists other major American companies as its partners and supporters, including Dell, Intuit, Nike, NBC Universal, Adobe, General Mills, Capital One, Intel, Indeed, HP, VmWare, Bank of America, Bayer, Out & Equal, Sprout Social, Prudential, CBRE, Oracle, USDA, Abbvie, JLL, and All State.