According to multiple reports, the CNN+ streaming service, owned by Warner Bros. Discovery, is shutting down just one month after its launch. CNN’s incoming CEO Chris Licht made the decision to terminate the streaming service.

Executive Vice President Andrew Morse, who oversees CNN+, will leave CNN following a transition period. According to sources, Licht told staffers that CNN+ had “an incredibly successful launch,” and that “it is not your fault that you had the rug pulled out from underneath you,” CNN’s article on the closure stated. Licht also described the events as a “uniquely sh**ty situation.”

“In a complex streaming market, consumers want simplicity and an all-in service which provides a better experience and more value than stand-alone offerings, and, for the company, a more sustainable business model to drive our future investments in great journalism and storytelling,” Discovery streaming head J. B. Perrette said in a statement on Thursday.

National Review reports:

The closure comes after multiple reports suggested the launch did not fulfill the network’s expectations. Two weeks after the launch, fewer than 10,000 people were using CNN+, people familiar with the matter told CNBClast week. The streaming service costs $5.99 a month or $59.99 per year.

CNN executives assisted by the McKinsey consulting firm expected the service to draw 2 million subscribers in its first year, and another 15–18 million subscribers after four years, Axioms reported. CNN had already invested $300 million in CNN+ and was planning to invest around $1 billion over four years, according to Axios.