“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
That’s the sentiment of many involved in the once successful Bud Light brand from Anheuser-Busch. In the four months since the company partnered with transgender activist Dylan Mulvaney, the company has endured hiring freezes, layoffs and sales have declined by a whopping 25%.
Other Anheuser-Busch beers such as Budweiser, Michelob Ultra and Busch Light also have seen a huge decline in sales, and even beer truck drivers have gotten heckled and harassed. Bud Light’s competitors, including Coors Light and Miller Lite have all seen significant increases in sales.
“While Bud Light remains the No. 1 beer brand in the US, those days are likely numbered, with Modelo expected to overtake it by the end of August, experts say” adds the Post.
The controversy all started with Mulvaney used her social media influence to partner with Bud Light and made posts holding a 16-ounce can of Bud Light with her image on it and of her sitting in a bubble bath surrounded by Bud Light cans.
“The strategy of targeting younger, newer consumers is the right one,” Michael Stone, chairman of Beanstalk Group, a New York-based branding firm, told The Post. “But Anheuser-Busch made a mistake executing on the strategy.”
One silver lining for beleaguered Anheuser-Busch distributors is the rise of Modelo Especial — the No. 2 beer brand, which Anheuser-Busch owns outside of the US.
Rival Constellation Brands distributes Modelo in the US, where it has been outselling Bud Light on a weekly basis since May.
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Gallup poll: GOP holds large advantage over Dems in economy, national security
A recent Gallup poll shows Americans overwhelmingly have faith in Republicans over Democrats when it comes to the economy. In fact, the GOP “holists largest advantage on the economy in over 30 years, with 53% of Americans trusting Republicans more than Democrats on the issue” writes the Daily Caller News Foundation.
The poll holds Republicans at a 14-point lead over Democrats for handling the economy better. “The GOP scored 10 points higher on the economy than last year, marking the largest margin between the two parties since 1991.”
Gallup’s publication of the poll is titled ‘Neither Party Well-Liked, but GOP Holds Advantage on Issues.’ It may not be a shock that “The two major political parties remain unpopular in the U.S., with 56% of Americans viewing the Republican Party unfavorably and 58% saying the same of the Democratic Party” but the GOP holds “historically ample leads.”
— Reagan Reese (@reaganreese_) September 26, 2023
“Fifty-three percent of Americans believe the Republican Party will do a better job of keeping the country prosperous over the next few years, whereas 39% choose the Democratic Party.”
“A slightly larger majority, 57%, have greater faith in the Republican Party to protect the country from international terrorism and military threats, while 35% favor the Democrats.”
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