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Bud Light distributors give up on sales recovery following woke fiasco

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“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”

That’s the sentiment of many involved in the once successful Bud Light brand from Anheuser-Busch. In the four months since the company partnered with transgender activist Dylan Mulvaney, the company has endured hiring freezes, layoffs and sales have declined by a whopping 25%.

With no end in sight of stopping the financial bleed, “many Anheuser-Busch distributors say they are resigned to their painful Bud Light losses”  reports The New York Post.

Other Anheuser-Busch beers such as Budweiser, Michelob Ultra and Busch Light also have seen a huge decline in sales, and even beer truck drivers have gotten heckled and harassed. Bud Light’s competitors, including Coors Light and Miller Lite have all seen significant increases in sales.

“While Bud Light remains the No. 1 beer brand in the US, those days are likely numbered, with Modelo expected to overtake it by the end of August, experts say” adds the Post.

The controversy all started with Mulvaney used her social media influence to partner with Bud Light and made posts holding a 16-ounce can of Bud Light with her image on it and of her sitting in a bubble bath surrounded by Bud Light cans.

“The strategy of targeting younger, newer consumers is the right one,” Michael Stone, chairman of Beanstalk Group, a New York-based branding firm, told The Post. “But Anheuser-Busch made a mistake executing on the strategy.”

The New York Post adds:

One silver lining for beleaguered Anheuser-Busch distributors is the rise of Modelo Especial — the No. 2 beer brand, which Anheuser-Busch owns outside of the US.

Rival Constellation Brands distributes Modelo in the US, where it has been outselling Bud Light on a weekly basis since May.

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Economy

Illegal migrants refuse to leave Denver encampments, make demands of city including ‘fresh, culturally appropriate’ food and free lawyers

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A group of illegal immigrants in Denver is not only refusing to leave encampments, but also have the audacity to take no actions until the city meets its demands. The migrants were organized enough to publish a document with 13 specific demands before they “acquiesce to Denver Human Services’ request to leave the encampments and move to more permanent shelters funded by the city” reports Fox News.

Demands were made following the Denver government obtaining a petition to have the migrants moved, according to the outlet. The Denver mayor has been under pressure from the city’s ongoing migrant crisis, making headlines and receiving stiff backlash earlier this year for proposing budget cuts to the city’s government, including cuts to the city’s police force, to fund more money for dealing with the city’s migrant crisis.

The list of demands was sent to Mayor Mike Johnston and included requests for provisions of “fresh, culturally appropriate” food, no time limits on showers and free immigration lawyers, the outlet reported. Further details of the demands read, “Migrants will cook their own food with fresh, culturally appropriate ingredients provided by the City instead of premade meals – rice, chicken, flour, oil, butter, tomatoes, onions, etc… Shower access will be available without time limits & can be accessed whenever… Medical professional visits will happen regularly & referrals/connections for specialty care will be made as needed.”

The migrants also insisted they get “connection to employment support, including work permit applications for those who qualify,” as well as “Consultations for each person/family with a free immigration lawyer.” The migrants insisted that if these are not met, they will not leave their tent community.

“At the end of the day, what we do not want is families on the streets of Denver,” Jon Ewing, a spokesman for Denver Human Services, told Fox 31.

The current encampment is situated “near train tracks and under a bridge,” Fox 31 noted, adding that it has been there for the last couple of weeks.

Ewing told Fox 31 the city just wants “to get families to leave that camp and come inside,” noting its offer will give migrants “three square meals a day” and the freedom to cook.

He also said the government is willing to work with people to compromise and help them figure out what kind of assistance they qualify for.

Ultimately, Ewing said, the city wants to work with migrants to determine, “What might be something that is a feasible path for you to success that is not staying on the streets of Denver?”

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