Since April, Bud Light and its parent company Anheuser Busch has been struggling to stay afloat after an executive decided to make a bizarre partnership with transgender TikTok influencer Dylan Mulvaney.

This week, Anheuser-Busch announced it is laying off 400 positions at the corporate level; approximately 2% of its employment roster. “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,” Anheuser-Busch chief executive Brendan Whitworth noted in a written statement. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”

Immediately after the social media campaign, Bud Light sales dropped a whopping 21.4 percent, and Budweiser lost 11.5 percent. The company’s idea to “go woke” with controversial influencer Mulvaney helped spike rival company Coors Light’s sales by 10.9 percent.

National Review reports:

The trend continued throughout June as Bud Light’s share of American retail-store sales slipped to 7.3 percent while competitor Modelo became the country’s most popular beer, grabbing 8.4 percent of consumer dollars. The brand continued to shed customers into the heart of the summer and Independence Day, a crucial period for beer sales.

National Review reported of the backlash, “Even gay bars in cities across the country reportedly contributed to Bud Light’s losses, as the bars removed Anheuser-Busch products to protest the company’s tepid response to the blowback.”

Whitworth added that frontline workers including “brewery and warehouse staff, drivers, and field sales, among others” would not be in the crosshairs. Instead, the U.S.-based corporate staff, particularly in the New York, Los Angeles, and St. Louis offices, would be targeted, the Wall Street Journal reported.

It’s not surprising that big city executives ran the beer giant into the ground by having absolutely zero understanding of, and mismatching priorities with mainstream America.