Since April, Bud Light and its parent company Anheuser Busch has been struggling to stay afloat after an executive decided to make a bizarre partnership with transgender TikTok influencer Dylan Mulvaney.
This week, Anheuser-Busch announced it is laying off 400 positions at the corporate level; approximately 2% of its employment roster. “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,” Anheuser-Busch chief executive Brendan Whitworth noted in a written statement. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”
Immediately after the social media campaign, Bud Light sales dropped a whopping 21.4 percent, and Budweiser lost 11.5 percent. The company’s idea to “go woke” with controversial influencer Mulvaney helped spike rival company Coors Light’s sales by 10.9 percent.
National Review reports:
The trend continued throughout June as Bud Light’s share of American retail-store sales slipped to 7.3 percent while competitor Modelo became the country’s most popular beer, grabbing 8.4 percent of consumer dollars. The brand continued to shed customers into the heart of the summer and Independence Day, a crucial period for beer sales.
National Review reported of the backlash, “Even gay bars in cities across the country reportedly contributed to Bud Light’s losses, as the bars removed Anheuser-Busch products to protest the company’s tepid response to the blowback.”
Whitworth added that frontline workers including “brewery and warehouse staff, drivers, and field sales, among others” would not be in the crosshairs. Instead, the U.S.-based corporate staff, particularly in the New York, Los Angeles, and St. Louis offices, would be targeted, the Wall Street Journal reported.
It’s not surprising that big city executives ran the beer giant into the ground by having absolutely zero understanding of, and mismatching priorities with mainstream America.
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Gallup poll: GOP holds large advantage over Dems in economy, national security
A recent Gallup poll shows Americans overwhelmingly have faith in Republicans over Democrats when it comes to the economy. In fact, the GOP “holists largest advantage on the economy in over 30 years, with 53% of Americans trusting Republicans more than Democrats on the issue” writes the Daily Caller News Foundation.
The poll holds Republicans at a 14-point lead over Democrats for handling the economy better. “The GOP scored 10 points higher on the economy than last year, marking the largest margin between the two parties since 1991.”
Gallup’s publication of the poll is titled ‘Neither Party Well-Liked, but GOP Holds Advantage on Issues.’ It may not be a shock that “The two major political parties remain unpopular in the U.S., with 56% of Americans viewing the Republican Party unfavorably and 58% saying the same of the Democratic Party” but the GOP holds “historically ample leads.”
— Reagan Reese (@reaganreese_) September 26, 2023
“Fifty-three percent of Americans believe the Republican Party will do a better job of keeping the country prosperous over the next few years, whereas 39% choose the Democratic Party.”
“A slightly larger majority, 57%, have greater faith in the Republican Party to protect the country from international terrorism and military threats, while 35% favor the Democrats.”
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